Although online retailers on Monday offered deals to jumpstart the online holiday shopping season, Cyber Monday as a one-day event could be losing some of its attraction. Many retailers jumped the gun, and have been offering special online deals for days. Cyber Monday in recent years has ranked as the third largest holiday shopping day, following Super Saturday and Black Friday. However, many online-only retailers, including Amazon, have started to offer pre-Cyber Monday sales to compete with traditional Black Friday in-store shopping madness.