More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited.
A 24/7 livestream of a pregnant giraffe offers lessons about the power of authenticity even when the subject isn’t cure or endearing.
If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
The CBS show ‘Hunted’ is, at its core, all about getting into the minds (and computers and phones) of strangers — sound familiar?
Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
In the United Kingdom, homeware items, such as toasters and table lamps, account for a quarter of all online retail searches this year. Furniture is also very popular, as about one in five searches is for products belonging to this category. The top online retail searches in the UK this Continue reading
Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Entrepreneur Network partner Bryan Elliott goes behind the brand with Bentley Motors.
Thought leaders from this industry share insights into how virtually anyone can build a sizable following and generate real results.
Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales Continue reading
Here are simple techniques brands can employ to essentially hack their way to distinction.