All posts on October, 2017

3 iPhone X hands-on video reviews push Apple at new audiences

Apple hopes the iPhone X will set the standard for the next ten years of smartphone development, so it shouldn’t surprise anyone that Apple chose to push beyond traditional tech tastemakers by giving up-and-coming video bloggers a chance to look at the device.

One step beyond

Breaking into new circles is part of what Apple needs the new iPhone to achieve. You see, the device isn’t only aimed at technologists and existing iPhone users, it is also targeted at every other person on the planet.

Cisco notes that video accounted for 73 percent of all Internet traffic last year.

The new breed video bloggers are crafting their own new and diverse audiences, are made by people with diverse backgrounds, and appeal to the digital natives Apple knows it must connect with to maintain its message across the next decade. They are also widely shared.

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IDG Contributor Network: As finserv companies lag in Win10 migration, are they exposed to attacks?

As is now well-known, many of the prime targets of the devastating WannaCry and Petya attacks were organizations that had – for various reasons – fallen behind with their software updates, including things like Windows operating system upgrades and critical patching.

If there is any one lesson from WannaCry, it’s the importance of staying current with software updates. The ramifications of not doing so are increasingly severe. IT security is now not just a matter for IT departments – it’s a board-level issue. CEO jobs are at risk when a company suffers from a big breach or cyberattack. 

Therefore, you would think that financial services companies, with their heavy investments in IT security and front-end systems, would be scrupulous about basics such as software updates. Back-end computer systems for financial institutions tend to be legacy oriented, meaning their software was likely originally installed 10 or more years ago – many are still running XP, which was the vulnerability point for many WannaCry victims.

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