Apple Chief Financial Officer, Luca Maestri, set tongues wagging when he claimed the company had just set a “new enterprise revenue record”, though he didn’t say why. I thought I’d try to explain it for him.
Digital transformation is the dominant story of today – not just in IT, but everywhere else as well. History will show that almost every part of life was impacted by mobile technology, and Apple’s guaranteed place in tomorrow’s enterprise is just one component of this.
The iPhone spawned the Bring Your Own Device (BYOD) revolution, one which itself spawned empowered workforces demanding choice: Choice in platform, choice in software, choice in working hours.