Marketing

Social Marketing Grows Up

Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn’t we all subscribe to the idea that a disgruntled customer would tell many more people about a brand’s shortcomings than a happy customer would sing its praises?

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Tech Blog

What a Linux Desktop Does Better

After I resolved to adopt Linux, my confidence grew slowly but surely. Security-oriented considerations were compelling enough to convince me to switch, but I soon discovered many more advantages to the Linux desktop. For those still unsure about making the transition, or those who have done so but may not know everything their system can do, I’ll showcase here some of the Linux desktop’s advantages.

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